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CONTENT TYPE: Master Class Lesson | TOPIC: Branding

Where and how to find inspiration for your Micro and Macro Stories.

CONTENT TYPE: Master Class Lesson | TOPIC: Branding

Seven essential points to remember when crafting your story to keep it concise and influential.

CONTENT TYPE: Master Class Lesson | TOPIC: Branding

Why you shouldn't don't dismiss short-form content and how to increase the stickiness of visual storytelling.

CONTENT TYPE: Master Class Lesson | TOPIC: Branding

Increase your story's impact by using the right channel, the right context, and the right format at the right time.

CONTENT TYPE: Master Class Lesson | TOPIC: Branding

Enjoy greater success with your stories by engaging with your community.

CONTENT TYPE: Master Class Lesson | TOPIC: Branding

On the spot for a story? Use the 6 Ps Framework to be prepared for a timely response.

CONTENT TYPE: Master Class Lesson | TOPIC: Branding

They matter to your customers. Here's how to identify your purpose and promise and how to make them unique to you.

CONTENT TYPE: Master Class Lesson | TOPIC: Branding

The best storytellers are like the best marketers: always improving based on what they learn.

CONTENT TYPE: Master Class Lesson | TOPIC: Branding

20+ real-world examples of effective B2B storytelling.

CONTENT TYPE: Master Class Lesson | TOPIC: Branding

Take your audience for a ride and they'll never forget you: how your marketing changes with the quality of your storytelling.

CONTENT TYPE: Master Class Lesson | TOPIC: Customer Experience

Your customer's journey is a series of unique interactions with your brand. The touchpoints between you and your customer create their journey. See your business from your customer's point of view.

CONTENT TYPE: Master Class Lesson | TOPIC: Customer Experience

A map is all about getting somewhere! In this lesson, you'll determine the goals of both your brand and your customers.

CONTENT TYPE: Master Class Lesson | TOPIC: Customer Experience

Discover how to utilize your marketing and customer experience data, feedback from customers, and input from employees to see things from your customer's perspective.

CONTENT TYPE: Master Class Lesson | TOPIC: Customer Experience

Each customer's journey is unique, but every customer journey includes certain stages. Learn what typical stages you can use to build your journey map.

CONTENT TYPE: Master Class Lesson | TOPIC: Customer Experience

Discover what your customers are actually experiencing as they travel through their journey with your brand.

CONTENT TYPE: Master Class Lesson | TOPIC: Customer Experience

Do you know what channels are more important to your customers? Understanding these interactions help define the moments where you can have the biggest impact.

CONTENT TYPE: Master Class Lesson | TOPIC: Customer Experience

What are the barriers that can stop your customer from progressing at each stage and touchpoint? Areas of friction. Roadblocks. Points where customers get stuck or frustrated.

CONTENT TYPE: Master Class Lesson | TOPIC: Customer Experience

Customer journey maps should drive results! You'll learn to define these outcomes and assign appropriate KPIs to deliver on them.

CONTENT TYPE: Master Class Lesson | TOPIC: Customer Experience

Your journey map will show you where improvements are needed. In this lesson, you'll learn how to drive those improvements with cross-functional support, coalition building, and marketing leadership.

CONTENT TYPE: Master Class Lesson | TOPIC: Measurement & Analytics

In this first lesson, you learn the importance of setting realistic goals and four important questions that will guide you to select goals that align with your organization (and if all else fails, Samantha suggests a pint of ice cream can help).