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CONTENT TYPE: Master Class Lesson | TOPIC: Marketing Content

Research can mean different things to people. This lesson provides examples of original survey-based research to help you achieve your goals and shares why this type of content is effective.

CONTENT TYPE: Master Class Lesson | TOPIC: Marketing Content

This is not your typical lesson about mindset; instead, it focuses on when you should (and should not) conduct research. It also offers an overview of the IDEA model so marketers can understand the flow of the following lessons and explore a sample timeline.

CONTENT TYPE: Master Class Lesson | TOPIC: Marketing Content

Learn the Pros and Cons of three basic ways you can get people to answer your survey: asking your audience, forming a partnership, and using a panel. When you understand the difference between B2B and B2C responses, you can decide the best path forward for your survey.

CONTENT TYPE: Master Class Lesson | TOPIC: Marketing Content

Once you decide to conduct research, you need to determine what you want to study in alignment with your brand. This lesson walks through the three core things every great research topic has in common so you present something new and bring meaning to your audience.

CONTENT TYPE: Master Class Lesson | TOPIC: Marketing Content

One easy-to-make mistake is to ask survey questions that result in boring insights. This lesson provides a general overview of making your research more meaningful and offers specific exercises like key dimensions, potential headlines, and inventory vs. story statistics.

CONTENT TYPE: Master Class Lesson | TOPIC: Marketing Content

This lesson focuses on drafting your initial survey questions using the typical survey outline to uncover the story you want to tell. You'll see a lot of examples of questions you can ask.

CONTENT TYPE: Master Class Lesson | TOPIC: Marketing Content

This lesson shares some high-level ideas on how to program and launch your survey, including the importance of a soft launch. You’ll also learn the basics of cleaning your data.

CONTENT TYPE: Master Class Lesson | TOPIC: Marketing Content

It’s time to dig into the data! This lesson will walk you through the basic process of analyzing the initial data, how to revisit the big picture questions, consider the result segments and how to best present your data to your team.

CONTENT TYPE: Master Class Lesson | TOPIC: Marketing Content

It's time to get your research into the hands of your ideal audience. Understand the critical elements of a basic launch plan, including deciding if/what you want to gate from your findings, choosing a key page, and determining the next steps.

CONTENT TYPE: Master Class Lesson | TOPIC: Marketing Content

A well-structured research report enables you to tell a powerful and effective story. Learn all of the aspects you need to include in your report to tell a powerful story.

CONTENT TYPE: Master Class Lesson | TOPIC: Marketing Content

The true power of doing research is not just in the data that you collect but in all of the different ways you can repurpose that data to help your audience and grow your brand recognition and authority.

CONTENT TYPE: Master Class Lesson | TOPIC: None

A deep dive into how one report was repurposed in multiple ways by MarketingProfs to educate as well as grow brand recognition.

CONTENT TYPE: Master Class Lesson | TOPIC: Marketing Content

You now understand how important doing your own research is, so now what? What you should do next to get started.

CONTENT TYPE: Master Class Lesson | TOPIC: Marketing Content

The best research tells a story, and properly designed survey questions ensure that you tell a story that makes your data sing and increases your reputation.

CONTENT TYPE: Master Class Lesson | TOPIC: Branding

Understanding what storytelling really is—a journey for the audience—and how to use your stories to connect with your community and buyers.

CONTENT TYPE: Master Class Lesson | TOPIC: Branding

To influence buyers with stories, you have to connect with their hearts and their heads—and know when to do each.

CONTENT TYPE: Master Class Lesson | TOPIC: Branding

Discover these different story types and how to use them in your marketing.

CONTENT TYPE: Master Class Lesson | TOPIC: Branding

Discover the overview of a successful story. Does your B2B story match?

CONTENT TYPE: Master Class Lesson | TOPIC: Branding

Every business has a story to share. Here's how to cut through the myths around storytelling so you can resonate with the right audience.

CONTENT TYPE: Master Class Lesson | TOPIC: Branding

The Storytelling Framework that helps decide what to keep—and what to cut out—to make your brand story memorable.