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Catch up on select AI news and developments from the past two weeks (in no particular order):

OpenAI's new model achieves human-level general intelligence test scores. OpenAI's o3 model scored 85% on the ARC-AGI benchmark, demonstrating unprecedented adaptability and generalization capabilities. This marks a potential leap toward artificial general intelligence (AGI), though questions remain about its scalability and robustness. If validated, o3 could have transformative economic impacts and set new benchmarks for AI. Importance for marketers: Advancements in AGI may redefine marketing automation, personalization, and predictive analytics, opening new frontiers for customer engagement.

Apple faces backlash over AI-generated news alerts. Apple's AI-generated news summaries have been criticized for inaccuracies, sparking calls for removal from organizations like the NUJ and RSF. Examples include false claims about news events, which Apple attributes to its AI tools in beta testing. The company plans updates to clarify AI involvement in summaries. Importance for marketers: Trust in AI-powered communication tools is critical; marketers must ensure accuracy in AI applications to maintain brand credibility.

Microsoft unveils AI model capable of performing real-world actions. Microsoft's "Large Action Model" (LAM) advances AI by enabling it to operate software autonomously. Tested in Word, LAM achieved 71% task success, outperforming GPT-4o. By combining planning, learning, and real-time adaptability, LAM hints at broader applications for AI in automating complex workflows. Importance for marketers: Autonomous AI could streamline content creation, campaign execution, and other marketing operations, enhancing efficiency.

DeepSeek releases powerful open-source AI model. DeepSeek V3, a Chinese-developed AI model, challenges leading AI systems with its high performance on coding, translation, and complex tasks. Openly available, the 671-billion-parameter model was trained efficiently, though political restrictions limit some applications. DeepSeek highlights innovation at a fraction of the cost of competitors like OpenAI. Importance for marketers: Open-source AI models provide cost-effective opportunities for custom AI solutions, especially for content creation and analytics.

New York mandates AI-use reporting in state agencies. A new law requires New York state agencies to review and report on their AI use. It also bars AI from making critical decisions without human oversight. The legislation aims to promote transparency and set boundaries for AI applications in governance. Importance for marketers: Regulatory changes signal a need for businesses to audit and report on AI use, fostering accountability in customer-facing AI systems.

Jerry Yang predicts AI's transformative impact. Yahoo co-founder Jerry Yang highlights AI's potential to disrupt industries during an interview. He compares current AI advancements to earlier technology waves, emphasizing the need for companies to adapt quickly. Yang's insights draw from his experience as an early tech pioneer and venture capitalist. Importance for marketers: Understanding AI's trajectory helps marketers align strategies with emerging trends, ensuring readiness for transformative industry shifts.

Samsung introduces AI-focused subscription plans for Galaxy devices. Samsung plans to launch a new "AI subscription" for Galaxy devices starting February 2025, alongside the Galaxy S25 series. The subscription includes installment plans and after-sales services rather than AI feature subscriptions, despite its name. Samsung also offers pre-orders with financial perks. Importance for marketers: AI-driven products must be marketed transparently to manage consumer expectations.

LG and Samsung add Microsoft's Copilot AI assistant to TVs. At CES 2025, LG and Samsung announced new TVs featuring Microsoft's Copilot AI assistant, promising advanced contextual search and personalization. These integrations highlight the increasing role of AI in consumer electronics. However, the lack of detailed demonstrations has left functionality questions unanswered. Importance for marketers: AI-driven consumer electronics offer new avenues for ad targeting and personalized content delivery.

Halliday Glasses combine AI and wearable displays. Halliday Glasses debuted at CES 2025, featuring a near-eye display and proactive AI assistance for tasks like meeting summaries and navigation. Priced between $399 and $499, they aim to blend functionality and convenience in wearable tech. Importance for marketers: Wearable AI devices offer unique ways to engage audiences, especially through innovative ad formats and real-time personalization.

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AI Update, January 10, 2025: AI News and Views From the Past Two Weeks

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