Catch up on select AI news and developments from the past week or so (in no particular order):
Google Integrates Real-Time Search Into Gemini AI Platform. Google has added real-time search to its Gemini AI, allowing developers to build applications using up-to-date information from Google Search. This integration supports AI-enhanced tools with fresh data for more accurate responses, available at a cost per 1,000 queries. Importance for marketers: Access to live data from Google Search could transform marketing insights and real-time strategy adjustments, providing a competitive edge in responding to current events and trends.
OpenAI transforms ChatGPT into a search engine, targeting Google. OpenAI has upgraded ChatGPT with real-time search capabilities, allowing users to get up-to-date responses on news, sports, and other topics through natural language queries. This change, available first to paying users, leverages partnerships with major publishers and uses OpenAI's custom AI infrastructure to reduce dependency on external providers. Importance for marketers: As ChatGPT becomes a search alternative, marketers should prepare for shifts in search behavior and explore new AI-driven engagement strategies.
Google Prepares 'Jarvis' AI Agent for Chrome. Google is developing an AI agent, named Jarvis, that will operate within Chrome to automate web-based tasks such as research, shopping, and booking. Expected for early preview in December, Jarvis leverages Google's Gemini 2.0 to carry out tasks under user supervision by capturing and interpreting screen activity. Importance for marketers: Jarvis could offer significant efficiency gains, providing a model for how AI might enhance productivity across digital platforms and customer interactions.
Claude AI Introduces New Problem-Solving Tool. Anthropic's Claude AI has launched an analysis feature allowing the chatbot to write and run JavaScript code, enabling data processing, math operations, and real-time insights. This "code sandbox" feature broadens Claude's potential as a data analysis assistant, offering support for tasks across marketing, sales, and finance. Importance for marketers: This tool can streamline complex data analysis, aiding marketers in extracting actionable insights and optimizing conversion strategies through direct engagement with their data.
Anthropic Launches Desktop App for Claude AI. Anthropic has released a desktop version of Claude, now available on both Mac and Windows. The app offers the same features as the web version, with added convenience for accessing Claude's advanced chatbot capabilities directly on the desktop. Importance for marketers: Easy access to Claude's desktop app can enhance productivity for marketers who rely on AI-driven insights and quick access to data analysis during campaigns or client engagements.
LinkedIn Launches AI Hiring Assistant for Recruiters. LinkedIn's new Hiring Assistant, integrated with the platform's recruitment tools, automates many hiring tasks, improving recruiter productivity and candidate quality. This tool enables smarter, faster searches, customized insights, and candidate matching based on AI-driven project memory. Importance for marketers: Enhanced hiring capabilities provide marketers with insights into job candidates, allowing for efficient process that results in optimal hires.
Meta Develops Its Own AI-Powered Search Engine. Meta is building a proprietary AI search engine to reduce reliance on Google and Microsoft, aiming to deliver real-time event summaries through its chatbot. This new search engine is part of Meta's effort to create a cohesive, in-house AI ecosystem. Importance for marketers: Meta's move could lead to a more self-contained AI ecosystem, influencing content strategies on Meta platforms and prompting marketers to explore new opportunities in AI-enhanced search.
Apple Integrates ChatGPT into Siri for iOS 18.2. With iOS 18.2, Siri gains the ability to use ChatGPT for handling complex queries, marking a major step in Apple's AI capabilities. Users can toggle ChatGPT integration, giving Siri a broader range of functions and privacy controls to ensure responses remain user-focused. Importance for marketers: This enhanced functionality signals a shift in voice assistant interactions, expanding opportunities for conversational AI in customer engagement and support on Apple devices.
ChatGPT Introduces Chat History Search Feature. OpenAI has launched a new feature allowing users to search their ChatGPT history, initially available for Plus and Team users. This update enhances usability by enabling easy retrieval of past conversations directly in the web interface. Importance for marketers: Improved access to past conversations helps marketers streamline data retrieval, improving efficiency when revisiting discussions, campaign insights, or customer interactions stored in ChatGPT.
Universal Music Partners With KLAY for Ethical AI in Music. Universal Music Group has teamed up with KLAY Vision to develop AI technology that respects artists' rights, aiming to balance innovation with ethical standards. The partnership will explore new opportunities for AI in the music industry while addressing copyright and ethical concerns. Importance for marketers: This partnership highlights the growing need for ethical AI practices, setting a precedent in balancing technological advancement with respect for intellectual property—a consideration that marketers should watch closely.
Android Phones to Feature AI Verification for Media Authenticity. Qualcomm's Snapdragon chip will soon support Truepic's technology to verify the authenticity of photos, videos, and audio, marking an industry-first move toward combating deepfakes. This tamper-proof system will allow users to validate media content's origin and integrity. Importance for marketers: Media authenticity tools will be crucial for marketing credibility, enabling brands to reassure audiences of content authenticity and safeguard against misinformation in campaigns.
McAfee and Yahoo Join Forces on Deepfake Detection. To combat misinformation, McAfee and Yahoo have partnered to develop an AI-powered tool to detect deepfake images in news content. The tool leverages advanced machine learning to identify altered visuals, flagging them for further review by Yahoo's editorial team. Importance for marketers: This tool represents a proactive approach to safeguarding content integrity, providing marketers with assurance that media outlets can maintain credibility in an era of AI-generated misinformation.
Coframe Raises $9 Million for AI-Driven Website Optimization. AI startup Coframe has secured $9.3 million in funding to develop its generative AI platform, which automatically tests and optimizes website content, visuals, and code to enhance personalization and boost conversion rates. Backed by investors including Khosla Ventures, Coframe's technology shows significant potential in improving user engagement. Importance for marketers: Automated site optimization offers marketers an innovative approach to improve user experience and conversion, providing scalable solutions to tailor content dynamically based on visitor data.
SoftBank CEO Predicts Artificial Superintelligence by 2035. Masayoshi Son, CEO of SoftBank, anticipates the advent of artificial superintelligence by 2035, which he claims will surpass human intelligence significantly. Speaking at a technology conference, Son emphasized the transformative impact and extensive investments required to realize this technology. Importance for marketers: As advancements in AI accelerate, marketers may need to rethink strategic planning around these technologies, understanding potential shifts in consumer behavior and the evolving landscape of AI-driven tools.
DeepMind Develops AI-Powered Conflict Mediator. Google's DeepMind has created an AI tool named the "Habermas Machine" to mediate online conflicts by synthesizing shared perspectives among opposing views. The system uses DeepMind's language models to draft group statements that highlight common ground, aiming to reduce online hostility. Importance for marketers: AI-powered mediation could reshape online community management, offering marketers new ways to foster positive interactions and resolve conflicts in digital spaces.
ChromeOS Adds Quick Insert and AI Features in Latest Update. Google's ChromeOS update brings AI-powered tools, including Quick Insert for emojis and GIFs, Focus Mode to reduce distractions, and exclusive features for Chromebook Plus models. New AI features like "help me read" summaries are also included. Importance for marketers: These productivity enhancements may improve workflow efficiency, allowing marketers to manage tasks more seamlessly within ChromeOS, particularly with AI-assisted tools for quick content insertion.
Meta to Use Reuters Content in AI Chatbot. Meta announced a partnership with Reuters to enable its AI chatbot to provide real-time news updates using Reuters' content across Facebook, WhatsApp, and Instagram. The financial details are undisclosed, but Reuters will be compensated under a multi-year agreement. Importance for marketers: This partnership could improve AI-driven content credibility and engagement, making Meta's platforms more reliable sources for news-based interactions.
You can find the previous issue of AI Update here.
Editor's note: GPT-4o was used to help compile this week's AI Update.
