Catch up on select AI news and developments from the past week or so (in no particular order):
Meta releases largest open-source AI model yet, Llama 3.1. Meta has launched Llama 3.1, an open-source AI model outperforming GPT-4o and Claude 3.5 Sonnet on several benchmarks. This model features 405 billion parameters, was trained using Nvidia H100 GPUs, and aims to democratize AI development.
Importance for marketers: This release highlights the increasing competitiveness and accessibility of powerful AI tools, encouraging innovation in marketing strategies.
OpenAI responds to Meta's Llama 3.1 with free GPT-4o Mini fine-tuning. OpenAI has announced free fine-tuning for its GPT-4o Mini model in response to Meta's Llama 3.1 release. This move aims to retain developers within OpenAI's ecosystem by offering customizable AI solutions at no additional cost.
Importance for marketers: The competition in AI technology drives innovation, providing marketers with more customizable and accessible AI tools for diverse applications.
Groq's open-source AI model surpasses GPT-4o and Claude in function calling. Groq has released the Llama-3-Groq-70B-Tool-Use model, which now tops the Berkeley Function Calling Leaderboard, outperforming models from OpenAI, Google, and Anthropic. This achievement demonstrates the potential of open-source models in specialized tasks.
Importance for marketers: Open-source AI advancements provide marketers with powerful tools for automation and data analysis, enhancing efficiency and innovation.
Microsoft partners with Lumen to boost AI workload capacity. Microsoft has partnered with Lumen Technologies to expand its AI workload capacity using Lumen's network equipment. This move addresses the growing demand for AI infrastructure in Microsoft's data centers.
Importance for marketers: Enhanced AI infrastructure ensures reliable and scalable AI solutions, supporting advanced marketing analytics and automation.
Google's Vertex AI integrates Mistral AI's Codestral for code generation. Google Cloud will use Mistral AI's Codestral model for its Vertex AI service, enhancing code generation capabilities. This partnership emphasizes the growth of Mistral AI as a significant player in the AI industry.
Importance for marketers: Advanced AI models for code generation can streamline development processes and improve efficiency in creating marketing tools.
OpenAI's safety leader Madry reassigned to new project amid team restructure. OpenAI's CEO announced that AI safety leader Aleksander Madry is working on a new research project, with Joaquin Quinonero Candela and Lilian Weng taking over the preparedness team. This move comes as OpenAI's AI models face increasing scrutiny.
Importance for marketers: Ensuring AI safety and ethical standards is crucial for maintaining consumer trust and regulatory compliance in marketing applications.
US and European regulators sign agreement to ensure AI competition. Regulators from the US, EU, and UK have signed a joint statement to ensure fair competition in the AI industry, focusing on consumer protection and preventing anti-competitive practices.
Importance for marketers: Regulatory oversight ensures a fair and competitive AI market, fostering innovation and ethical AI use in marketing.
Runway's AI video generator creates humorous results with careful prompting. Runway's Gen-3 Alpha model generates HD video clips from text prompts, showcasing its ability to mix concepts from training data creatively. However, the model struggles with generalization, often producing humorous but unrealistic results.
Importance for marketers: Understanding the limitations and creative potential of AI video generation can enhance marketing content creation strategies.
Zuckerberg envisions AI clones for content creators to boost engagement. Mark Zuckerberg suggests that AI could create bots to handle community engagement for content creators, allowing them more time for content creation. However, Meta's previous AI bot rollouts have faced challenges with reliability and hallucinations.
Importance for marketers: AI-driven engagement tools can enhance efficiency, but maintaining authenticity and reliability is crucial for audience trust.
Samsung launches latest AI-integrated devices globally. Samsung has announced the global availability of its new Galaxy devices, including the Z Fold6, Z Flip6, and Galaxy Watch Ultra, integrating advanced AI features to enhance user experience.
Importance for marketers: The integration of AI in consumer devices offers new opportunities for personalized marketing and customer engagement.
Google incentivizes employees for innovative AI prompts in Workspace. Google has launched an internal competition to encourage employees to create effective AI prompts for Workspace, offering prizes such as bomber jackets and cash. This initiative aims to enhance AI usability for productivity tasks.
Importance for marketers: Effective AI prompts can significantly improve productivity and efficiency in marketing operations, offering new ways to leverage AI tools.
Workday faces lawsuit over alleged bias in AI hiring software. A federal judge has allowed a class action lawsuit against Workday to proceed, alleging that its AI-powered hiring software discriminates against applicants based on race, age, and disability. This case could set a precedent for the legal implications of AI in hiring.
Importance for marketers: Ensuring AI tools are free from bias is crucial for maintaining ethical standards and compliance in marketing practices.
You can find the previous issue of AI Update here.
Editor's note: GPT-4o was used to help compile this week's AI Update.
