Gum is the only thing missing from the first-ever collection of Social Pros All-Stars, which I released on March 31 in connection with Opening Day of baseball season.
Trading Cards for Social Media Professionals
I'm on about episode 110 of my Social Pros podcast, where each week we interview a social media manager, usually from a big brand. In the spirit of "atomizing your content" I thought, "I have all these podcasts and blog posts for each of them... What ELSE can I do with this information?" And then, in the shower (where all the good ideas are born), I stumbled upon the baseball card motif and timing. (We'll have two more editions of Social Pros All-Stars this year: one for the MLB All-Star game, and one for the World Series.)
Accidental Information
The logistics of putting this all-stars collection were a little daunting, as we had to pick the participants (this edition is all B2C brands); get their buy-in; collect the data; design the e-book; design and order hats; ship the hats to the pros; have them take photos of themselves in the hats; produce the book; edit the book; and amplify the whole thing.
It was the spring training of content marketing!