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For marketers, the highlight of the 2014 Academy Awards wasn't actor Matthew McConaughey's big win or actress Lupita Nyong'o's eloquent acceptance speech.

It was the most popular tweet of all time: Ellen DeGeneres's selfie, taken with sponsor Samsung's Galaxy Note 3 smartphone.

The post is the most retweeted ever—by a landslide.

The record was previously held by US president Obama's "Four more years" tweet after winning his re-election in November 2012. The president's tweet got 778,000 retweets.

DeGeneres's currently has nearly 3.3 million retweets—and counting.

 "We crashed Twitter, and they fixed it with duct tape," DeGeneres joked on her live show the following day. She also announced that Samsung is donating $1 to charity for each retweet. The number of retweets is expected to climb even higher.

That obviously is big for Samsung's branding. The donation for every retweet is a great way to capitalize on the post's social media success.

So, what does it all mean for marketers?

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What Does Ellen's Tweet Heard 'Round the World Mean for Marketers?

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ABOUT THE AUTHOR

image of Ken Wisnefski

Ken Wisnefski is the founder and CEO of WebiMax, an Internet marketing agency that specializes in SEO and social media marketing.

Twitter: @KenWisnefski