What can marketers learn from Olympians? Plenty!
Marketers and Olympic athletes have more than just perseverance, hard work, dedication, and focus in common.
To explore the similarities, I created an an illustrated slideshow of seven lessons marketers can learn from Olympians. (You can view the slideshow embedded in this post or on SlideShare.)
If you just want to get to the tips quickly, check out the text below the "Think Like an Olympian" illustrated slideshow. We love pictures, so we'll share them first, but we understand some folks may prefer bulleted text.
Think Like an Olympian: 7 Marketing Tips From the Olympics and MarketingProfs View more presentations from MarketingProfs.
1. A great story sets you apart from the competition. So, share your story. We root for people we know or feel like we know.
2. Actions matter more than words do. Let your actions do the talking. And if you talk promises, deliver.
3. The right tools do not guarantee success. The right tools in the right hands do.
4. The little details can sometimes make a huge impact. So, look at your work through the eyes of your audience. The small stuff sometimes really does matter.
5. Remember that the world is much bigger and more connected than you think it is. Be authentic wherever you are... online or offline.
6. The most important moment is NOW. Don't bask in your former glory. Don't obsessively dwell on past mistakes. Live in the moment.
7. Acknowledge your colleagues, supporters, mentors, etc., who have helped you along the way. Be a humble help to others as well.
1. A great story sets you apart from the competition. So, share your story. We root for people we know or feel like we know.
2. Actions matter more than words do. Let your actions do the talking. And if you talk promises, deliver.
3. The right tools do not guarantee success. The right tools in the right hands do.
4. The little details can sometimes make a huge impact. So, look at your work through the eyes of your audience. The small stuff sometimes really does matter.
5. Remember that the world is much bigger and more connected than you think it is. Be authentic wherever you are... online or offline.
6. The most important moment is NOW. Don't bask in your former glory. Don't obsessively dwell on past mistakes. Live in the moment.
7. Acknowledge your colleagues, supporters, mentors, etc., who have helped you along the way. Be a humble help to others as well.
