What's coming next for television? How does the social media back channel work with the second screen? How does it all get measured? 

In this Marketing Over Coffee episode, host John Wall and Mike Proulx, co-author of Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile, discuss the digital frontier for the big screen.

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Show length is 28:17.

01:33 What is social TV all about?

02:40 Live TV and the back channel

05:05 Jump-starting a Twitter wave early in a program

06:47 Choice, non-choice, and social impressions

09:22 TV check-in---Miso, Get Glue, Philo, Shazam, and more

12:12 Convergence of tablets as a second screen, custom content, and the back channel

15:22 How does the industry try to measure “on-demand, everywhere” TV?

17:58 Audience addressability

20:16 The spectrum of bridge content

22:50 What are the implications of TV everywhere?

25:18 Extending beyond the book with Web and QR codes

The podcast is hosted by John J. Wall.

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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

(Photo courtesy of Bigstock: Coffee Break)