Want to gain and retain more customers through improved cross-channel customer interactions? Then check out this Free Friday's offering: the opportunity to attend the free seminar Optimizing the Customer Journey: Strategy and Case Study.

Guest speaker and vice president and principal analyst at Forrester Research, Shar VanBoskirk, will give you the scoop on how to optimize your interactive marketing and improve your customers' brand experience in four steps using CORE principles:



  • Customize


  • Optimize


  • Respond


  • Empower


By attending this free seminar, you'll learn how to speed up your customer journey; identify and empower your brand advocates; and how to develop a unified cross-channel view of your online customers.

The seminar is on Tue., Feb 7, 2012, at 1 PM Eastern time (10 AM Pacific time). Get details on this free seminar here. Enjoy!


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ABOUT THE AUTHOR

image of Verónica Jarski

Veronica Jarski is managing editor at Agorapulse and a former editor and senior writer at MarketingProfs.

Twitter: @Veronica_Jarski

LinkedIn: Veronica Jarski