A year or so ago, the Altimeter Group worked with Web Analytics Demystified to help define how marketers should approach measuring social marketing efforts. Now, we're asking for your participation in a new survey of business decision makers for social media programs.
We'll report our findings and recommendations in Open Research reports to help companies like yours benchmark their own programs. Can you take a few moments to access the survey? We'll share the results here as well as lead an online seminar for MarketingProfs.
The survey closes this Thursday, June 30, 2011.
Access the survey here.
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Social Media Managers: Please Take This Survey
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ABOUT THE AUTHOR
Jeremiah Owyang is a well known web strategy and media expert and is sought out by both Fortune 1000 and startup companies. He is currently director of corporate media strategy at PodTech.net. In this role, he consults with PodTech's Fortune 1000. He also writes a daily blog Web Strategy by Jeremiah and speaks at technology, public relations and marketing conferences about web and media strategy.
Before PodTech, Jeremiah was responsible for the strategy and development of corporate web programs at Hitachi Data Systems, Exodus Communications, Cable and Wireless and World Savings (now Wachovia). Most recently at Hitachi Data Systems, Jeremiah lead the Social Media program connecting customers using blogs, forums, wikis, RSS and podcasts.
Jeremiah Owyang holds a bachelors degree in in Marketing from San Francisco State University.
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