When faced with a challenge or problem, one of the best first steps in solving - even before you start thinking-up possible solutions - is to examine and restate the problem.

As Morgan D. Jones writes in his book, The Thinker's Toolkit: 14 Powerful Techniques for Problem Solving - "The aim of problem restatement is to broaden our perspective of a problem, helping us to identify the central issue and alternative solutions and increase the chance that the outcome our analysis produces will fully, not partially, resolve the problem."

"Restate or redefine the problem in as many different ways we can think of. This allows us to shift our mental gears without evaluating them."

Below I've provided eleven different methods to help restate a problem. The first five are found in Jones' Thinker's Toolkit.

Suggestions Jones suggests include...

(1) Paraphrase:

Restate the problem using different words without losing the original meaning.





    Initial statement:How can we limit congestion on the roads?
    Paraphrase:How can we keep road congestion from growing?


(2) 180-Degrees:

Turn the problem on its head.





    Initial statement:How can we get employees to come to the company picnic?
    180-Degrees:How can we discourage employees from attending the picnic?


Jones points out that taking the opposite view of a problem is a surprisingly effective technique.

(3) Broaden the focus:

Restate the problem in a larger context.





    Initial statement:Should I change jobs?
    Broaden focus:How can I achieve job security?


(4) Redirect the focus:

Boldly, consciously change the focus.





    Initial statement:How can we boost sales?
    Redirect focus:How can we cut costs?


(5) Ask "Why":

Ask "why" of the initial problem statement. Then formulate a new problem statement base on the answer. Then ask "why" again, and again. Repeat this process a number of times until the essence of the "real" problem emerges.












































    Initial statement:How can we market our in-house multimedia products?
    Why?:Because many of our internal customers are out sourcing their multimedia projects.
    ---------
    Restatement:How can we keep internal customers from outsourcing their multimedia projects?
    Why?:Because it should be our mandate to do all of the organization's multimedia?
    ---------
    Restatement:How can we establish a mandate to do all of the organizations multimedia?
    Why?:Because we need to broaden our customer base?
    ---------
    Restatement:How can we broaden our customer base?
    Why?:Because we need a larger base in order to be cost effective?
    ---------
    Restatement:How can we become more cost effective?
    Why?:Because our profit margin is diminishing?
    ---------
    Restatement:How can we increase our profit margin?
    Principle problem
    has emerged:
    How to obtain a mandate to do all of the organization's multimedia projects.


In their book Strategies For Creative Problem Solving, the following are what authors H. Scott Fogler and Steven E. LeBlanc call "problem statement triggers" These are how they restate problems. They use a breakfast cereal for each of their examples.

Original Problem Statement:
The Toasty O's cereal is clearly not getting to market fast enough to maintain freshness.

(6) Vary the stress pattern:

Try placing emphasis on different words and phrases.
  • Cereal is not getting to market fast enough to maintain freshness.


    (Do other products we have get there faster?)


  • Cereal is not getting to market fast enough to maintain freshness.


    (Can we make the distance/time shorter?)


  • Cereal is not getting to market fast enough to maintain freshness.


    (Can we distribute it from a centralized location?)


  • Cereal is not getting to market fast enough to maintain freshness.


    (How can we keep cereal fresher, longer?)


(7) Substitute:

Choose a term that has an explicit definition and substitute the explicit definition in each place that the term appears.
  • Breakfast food that comes in a box is not getting to the place where it is sold fast enough to keep it from getting stale.
    (This restatement makes us think about the box and staleness. How might we change the box to prevent staleness?)


(8) Opposite:

Make an opposite statement, changing positives to negatives, and vice versa.
  • How can we find a way to get the cereal to market so slowly that it will never be fresh?
    (This restatement makes us think about how long we have to maintain freshness and what controls it.)


(9) Change Adverbs Of Frequency:

Change "every" to "some," "always" to "sometimes," "sometimes to "never," and vice versa.

  • Cereal is not getting to market fast enough to always maintain freshness.
    (This change opens up new avenues of thought. Why isn't are cereal always fresh?)


(10) Replace Persuasive Words:

Replace "persuasive words" in the problem statement such as "obviously," "clearly," and "certainly" with the argument it is supposed to be replacing.
  • The word clearly in the problem statement implies that if we could speed up delivery, freshness would be maintained. Maybe not! Maybe the store holds the cereal too long. Maybe the cereal is stale before it reaches the store.
    (This trigger helps us change the implicit assumptions made in the problem statement.)


(11) Diagram:

Express words in the form of an equation or picture, and visa versa.
  • Freshness is inversely proportional to the time since the cereal was baked:


    (Freshness) = k/(Time since cereal baked)


Try out one or more of these techniques. Problem restatement helps you focus on the core of the problem. Identifying the core saves immense time, effort, and money. As a bonus, sometimes restating a problem points you directly to a solution. However, it shows there is more than one problem and helps identify them.

Sources: Restatements 1-5, and examples from:
The Thinker's Toolkit: 14 Powerful Techniques for Problem Solvingby Morgan D. Jones.
Problem Statement Triggers 6-11, and cereal examples from:
"Strategies For Creative Problem Solving by H. Scott Fogler and Steven E. LeBlanc

Enter your email address to continue reading

11 Ways to Restate Problems to Get Better Solutions

Don't worry...it's free!

Already a member? Sign in now.

Sign in with your preferred account, below.

Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
  • Copy Link

  • Email

  • Twitter

  • Facebook

  • Pinterest

  • Linkedin


ABOUT THE AUTHOR

Hi there!

I'm Paul Williams... guest writer on Daily Fix and founder of Idea Sandbox.

I'm a professional problem solver. Through brainstorm facilitation I help people create remarkable ideas to grow their business. As one client put it, “Idea Sandbox turns brains into idea machines.”

Prior to launching Idea Sandbox in 2005, I spent 15 years building marketing, branding, and customer-experience strategy for The Disney Company, the Aramark Corporation, and Starbucks Coffee Company.

I founded Idea Sandbox driven by my passion to help others create remarkable ideas. I blend the skills and lessons I have learned to build a sandbox---an idea sandbox.

You can reach me on Twitter via @IdeaSandbox.

Through Idea Sandbox, I have helped solve challenges, grow brands, think-up remarkable ideas, and create innovation for companies including: Starbucks Coffee Company, Starbucks Coffee International, Panera Bread Company, Seattle’s Best Coffee, Woodhouse Day Spas, The Microsoft Corporation, and Wells Fargo Mortgage.

I am a writer, speaker, columnist, and brainstormer living just outside Washington DC, in Alexandria, Virginia.

If you like what you've read here, you can find more of my thoughts at my Idea Sandbox blog.

I always welcome comments and reactions to what I've written. I'm on Twitter: @IdeaSandbox

Nice to meet you,


Paul