Eric Hom of Ticketmaster offers some cautionary words about profiling Web users based on prior behavior. Because people buy things for other people, not everything they buy will be a good predictor of what they're likely to want to buy for themselves. At least, that's Ticketmaster's experience in the events space. Watch this clip from Marketing Obsessions to get the whole story.
Enter your email address to continue reading
Don't Assume You Know Your Customer's Plan
Don't worry...it's free!
Sign in with your preferred account, below.
Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
Marketing Strategy Articles
You may like these other MarketingProfs articles related to Marketing Strategy:
- Brands & Politics: Do People Want Brands to Weigh In More?
- How European B2B Marketers Succeed With Authentic Marketing: Data Privacy and Trust
- Why a Purpose-Driven Marketing Strategy Matters in B2B
- The Eight Laws of B2B Tech Marketing [Infographic]
- How US Small Businesses Are Using AI
- Generative AI vs. Predictive AI: What's the Difference? [Infographic]
