Eric Hom of Ticketmaster offers some cautionary words about profiling Web users based on prior behavior. Because people buy things for other people, not everything they buy will be a good predictor of what they're likely to want to buy for themselves. At least, that's Ticketmaster's experience in the events space. Watch this clip from Marketing Obsessions to get the whole story.
Enter your email address to continue reading
Don't Assume You Know Your Customer's Plan
Don't worry...it's free!
Sign in with your preferred account, below.
Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
Marketing Strategy Articles
You may like these other MarketingProfs articles related to Marketing Strategy:
- Taking a Page From Consumer Marketing: Building Meaningful Connections in B2B
- The Top Generative-AI Risks Facing Businesses
- Why 'Mad Men' Ideas Still Work—and When They Fall Short
- The 50 Most Popular Generative AI Apps and Web Products
- The Top Marketing Challenges That New SMB Owners Face
- Why It's Crucial to Have Good B2B Data [Infographic]
