In this episode of Marketing Obsessions, Paul Dunay, managing director of Services Marketing for Avaya and author of "Facebook Marketing for Dummies," shares his vision for the rise of what he calls "inbound marketing."The concept: Marketers are offering more published content across more channels than ever. As those channels proliferate, marketers will need to manage that content to a unified voice across all of them.
Is your inbound marketing up to speed? Watch here to find out.
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Inbound Marketing is the Wave of the Future, Says Avaya's Paul Dunay
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