In this episode of Marketing Obsessions, Paul Dunay, managing director of Services Marketing for Avaya and author of "Facebook Marketing for Dummies,"  shares his vision for the rise of what he calls "inbound marketing."The concept: Marketers are offering more published content across more channels than ever. As those channels proliferate, marketers will need to manage that content to a unified voice across all of them.

Is your inbound marketing up to speed? Watch here to find out.

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Inbound Marketing is the Wave of the Future, Says Avaya's Paul Dunay

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ABOUT THE AUTHOR

Abe Mezrich is Manager, Communications at digital ad agency Didit and the producer of Marketing Obsessions with Kevin Lee--an online video program featuring some of the most insightful thinkers and the most dynamic brands in digital marketing today. Learn more at www.Didit.com; watch more at www.KevinLee.net.