In this episode of Marketing Obsessions, Kodak’s rockstar CMO Jeff Hayzlett explains his true roles as a CMO: ruffling feathers and creating tension. Tension is what it takes to make people see things differently.



Key takeaways:

• A CMO’s job is to set the tone for everyone—externally and internally.



• Get the outside world to see your brand in fresh, different ways.



• Get your internal workforce to believe that they can move mountains.



• Bonus self-deprecating comment: “I make our batteries look good.”