1-800-FLOWERS.com President Chris McCann sits down with Kevin Lee of Marketing Obsessions to talk about social media, virtual gifts, and what business can learn from Second Life. It's a brief (two minute!) video, and it's worth the watch.

Takeaways:

• Social media today is like the Internet in the '90s. The key is to experiment a lot to see what works.



• When you use social media, leave your own ideas aside and learn from your customers. They'll be your best guide in how to use a medium.



• Specific suggestion: Virtual gifting is a wonderful way to let your customers express themselves (while interacting with your brand) at no or little cost to them.