I'll be honest; I didn't either.

Thankfully, John Overridex at Geek-o-pedia did and was willing to share them with us!

As you can see, three of his four resolutions - to be more focused in social media efforts; to integrate social media with "other tools in the marketing arsenal;" and to rely on more meaningful metrics - are essentially a recommittment to acknowledged best practices and are pretty much in line with what Jeremiah Owyang has identified as "social media trends for 2010."

The fourth resolution however - to be continuously innovative with regard to social media tools and tactics - struck me as particularly forward-thinking and, well, novel.

There is certainly a lot out there that hasn't been tried, but there's also a lot that just hasn't been tried everywhere yet. When seeking out new uses of social media, Overridex reminds us, a tactic which might be old-hat in one industry could be cutting edge in another.

That means you've got to find out what others are already doing elsewhere and use their experiences to rethink your own approach. The trick is, of course, to never stop finding out what else other people are doing. They can always teach you something.

While seconding this resolution, I would also encourage folks to take this re-thinking at least one step further. Yes, do as Overridex recommends and continue to invent new uses for your current social media tools (Twitter, YouTube, Facebook, LinkedIn). This is certainly a good idea and the potential of these tools is far from exhausted.

But don't forget that it's not just about using old tools in new ways, it's also about discovering and using new tools.

Accordingly, I hereby resolve in 2010 to discover me some new social media tools and put 'em to work.

And what is your social media resolution?

Note: I'm currently editing the pre-game blog for MarketingProfs upcoming SocialTech 2010 conference. When I've got posts like this that are of more general interest, I'm going to share them on the Fix. - Matt

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Did You Make Any Social Media Resolutions for 2010?

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ABOUT THE AUTHOR

My name is Matthew T. Grant, PhD. I'm Managing Editor here at MarketingProfs. I divide my time between designing courses for MarketingProfs University and hosting/producing our podcast, Marketing Smarts. You can follow me on Twitter (@MatttGrant) or read my personal musings on my blog here.

If you'd like to get in touch with me about being a guest on Marketing Smarts or teaching as part of MarketingProfs University or, frankly, anything else at all, drop me a line.