As a marketer, I love to see case studies unfold right before my eyes and, thankfully, social media tools give me that 'fly on the wall' view to analyze how top-notch companies interact with their customers and potential customers.
One company I've been watching closely is Planet Hollywood Resort & Casino. When I saw that they were engaging with their customers (and potential customers) and having FUN doing so, I thought why bother analyzing...let's just go right to the source! And that source is Brandie Feuer, Director of Interactive Marketing for Planet Hollywood Resort & Casino.


BH: There are a lot of B2B marketers out there investigating social media. What advice would you have for them?
BF: Have FUN, be personable, make sure to share and say "thank you" when others provide feedback (positive or negative).
BH: Planet Hollywood Resort & Casino is doing a great job using Twitter, Facebook, Flickr and YouTube to stay connected with customers and potential customers...what would you say is the most effective tool(s) for you and why?
BF: We also use Posterous, Foursquare and are in the process of launching a blog. Because of Vegas' popularity, all of these tools are valuable to us. We're very lucky in that aspect. Where your audience is and what your goals are will determine what tools are most effective for your brand.
BH: You and I had chatted about Foursquare being a key tool for Planet Hollywood Las Vegas. Can you share how you use it?
BF: For businesses, Foursquare is fantastic! We're currently incorporating it into more of our on-property collateral and strategies. Currently, we provide specials for people checking-in as well as "insider tips" on how to receive additional offers. As Foursquare continues to innovate and more people join, we'll roll it into additional efforts.
MP: When it comes to social media and time management what 3-4 tips would you offer?
BF:
1. Set up alerts that come in a platform you frequent often (i.e. email, text message).
2. Don't get bogged down in the minutiae .... make sure what you're doing links back to your larger goals.
3. Sometimes, it's okay not to keep up with the latest and greatest. There's always ways to make your current platforms more effective.
4. Most importantly, make sure you're always having FUN! If not, it shows.
BH: And we can't forget about measurement... How do you measure your success? Is ROI a factor right now?
BF: ROI is absolutely a factor in everything we do, not just social media. We measure success in various ways depending on the specific goals of each project. Planet Hollywood is lucky in that we have e-commerce opportunities (and promo codes). However, we also measure other things. For example, the PHamous Flash Mob (https://tr.im/phmob) was more about leveraging social media to not only make a memorable experience take place in the "real world" but to also take it back to interactive channels and share a PH Experience with others.
Brandie, we know you can't give too much information (competition and all that!), but we appreciate you taking the time to chat with us to provide details around Planet Hollywood Resort & Casino's social media and marketing efforts.
Marketer to marketer...what questions would you ask Brandie?
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Brandie Feuer is Director of Interactive Marketing for Planet Hollywood Resort & Casino. Prior to Planet Hollywood Resort & Casino, she worked with top tier brands like Cirque du Soleil, Luxor Hotel & Casino, MGM MIRAGE and the UFC. While in Vegas, Brandie launched several innovative programs, including the first hotel desktop application, Vegas' first viral game and mobile marketing program. In addition, Brandie has garnered top awards, like Mashable's Top 40 Brands that Twitter, for her efforts in social media.