How a company reacts to adversity reflects the humanity of an organization...and shows its true colors more than almost another situation it might encounter. Repairing the emotional connection well is a hallmark of companies we love. It makes us love them even more.
Via Rail, Canada's national passenger rail network has shown its humanity, humility and remorse with how they are apologizing to customers for a recent two-day strike which paralyzed travel.
In this apology Paul Côté, President and Chief Executive Officer of VIA extends an olive branch, and an action that is commensurate with the pain they know their customers experienced. They are giving a 60% discount to ALL customers making reservations for trips between July 26, 2009 and December 14, 2009. Steve Del Bosco, Via's Customer Officer said,"This is our way of expressing our gratitude for the support they [our customers]have shown us over the past week."
What's your reaction time in a customer crisis? Are there plans you can set in motion as soon as a crisis occurs?
Do you have a "customer recovery plan" that's as rehearsed and ready to implement as you plan to recover from a systems failure?
Are You READY?
What is helping or hindering your ability to proactively be ready to recover customers?
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