Frankly, I'm overwhelmed by all the options available for Internet/interactive/electronic/ social media marketing. That's why it's refreshing to see something simple that works.


About a week ago I got an email from my favorite record store. Inside, there was just four lines of text. No images. No flash. No links. No HTML wizardry. No articles on topics of interest.
But those four brief lines of copy spoke to the mutant inside of me. And drove me (and other mutants) to the store.
See how and why this worked: