The microblogging platform Twitter has had anything but a relaxing summer, plagued as it has been by outages, brownouts, disabilities, and new competition in the form of Plurk and others. But still, brands continue to invest time and energy building connections and communities there.


Take a look at this impressive list of brands on Twitter, put together by Jonathan Kash. (On Twitter, he's @time2simplify.)
Scrolling through this list, separated by industry, gives you a sense of the breadth of businesses on Twitter, including media, book publishers, financial institutions, colleges and universities, airlines, nonprofits, cultural organizations, and more. In other words, they aren't all social media consultants!
I'm not the first to predict a Twitter tipping point, but I do agree it's near. Neville Hobson writes, "I don't think we can doubt that a tipping point will happen. What will it look like?
"It will be something that tips a large number of people over and towards one particular service. That service will then dominate as everyone else joins in, largely deserting other services."
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