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Show length 21:45


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00:36 MarketingProfs Business-to-Business Marketing Forum 2008 Wrap Up


03:17 FlipCam vs. Xacti


03:45 Laura Patterson of VisionEdge - Marketing Metrics - Outcomes vs Activities


04:45 User Interface and SEO are required before you get to Social Media and Viral Marketing


06:38 Denny Head discussed building a Lead Generating Machine that closes the loop, Penn mentions APIs to Manticore


08:12 David Meerman Scott talks Viral and has a new book, and demonstrates what a seamless presentation looks like


09:55 Presentation tips from Mitch Joel, Penn and Wall, no Slide Presentation Notes Please, and don't forget your fonts


17:00 TextMarks for when you run out of business cards - go green!


Chris at Podcasters Across Borders and then Podcamp Boston 3


John is not travelling


Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network


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MarketingProfs Podcast: Closed Loop Marketing as the Holy Grail

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ABOUT THE AUTHOR

All about the guys from Marketing Over Coffee