LIVE! Wed., Nov. 6, 2024 at 12:00 PM ET

Author to Author: Ann Handley Talks to Geraldine DeRuiter

Attend

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Show length 30:49


We add a new sponsor, Blue Sky Factory


01:20 Press Releases for inbound links, 3 tips to make them more successful, do News Releases instead, get testimonials


10:00 Mike from Grass Shack Events Media asks about for tips on how to build an email list. Make an offer, buy a list or leverage LinkedIn


18:42 Jake asks about using social media in the marketing mix. Where should you jump in?


23:05 Ken follows up on advice from last week, get and hold the attention of others, spin a story, or try low volume, high impact, direct mail


29:30 Marketing and Sales become the same thing.


John continues the wedding tour, Scranton was fun, San Jose is Next


Chris will post recordings from Podcamp NYC last weekend


Podcamp, NME, Photo Expo, Gnomedex all coming up


Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

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MarketingProfs Podcast: Press Releases vs. News Releases

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ABOUT THE AUTHOR

All about the guys from Marketing Over Coffee