Last week, my friend and colleague Susanne Sicilian sent an email highlighting the 5 Reasons Your Boss Needs to Send You to Boston. Among the reasons: One-on-one time with our speakers, exclusive (and free) research, "Usability Labs" on your Web Site, Email campaigns, and Social Media efforts that essentially amounts to free one-on-one tune-ups. "Take this list into the corner office now, and we'll see you in June!" wrote Susanne, who manages Events here.


Now, I love Susanne. And if there was a word I could use that would suggest that she's more than correct in her reasoning, I'd use it here.
But let's talk about the REAL reasons you should attend Boston this June:
1. Free schwag! Enough about the learnin'. Let's talk freebies: Marketo is giving away an Apple MacBook Air, Hubspot is offering free customized "Website Grader" reports. Plus, the MarketingProfs conference bag is an excellent opportunity to add to your tote bag collection.
2. Free food! Breakfast, lunch and dinner are included, so pack your appetite. Our conference guarantee: We won't send you home hungry.
3. New digs. Boston's Renaissance is brand new, which means that the hotel bedspreads and rugs will still be summer-fresh.
4. Susanne really needs this job. After a year of working at home within arm's length of the fridge, Susanne is terrified of squeezing into a business suit again. Don't put her through it.
On to...
5. You need to get out. The single best thing about any good event is the way that it rejuvenates and inspires you out of any rut you didn't even know you were in. It gets you out of the office, out from behind your desk or PC, learning and listening and thinking about things in a whole new light. (If you need evidence of that, check this out.) It's an investment in terms of ROI. But more than that, it's an investment in YOU and the level of energy for your job and work that you can bring back. To paraphrase the MasterCardcommercials, that's priceless....
Click here to see the program details. Then click here to Register.
Which leads to my bonus reason:
6. Discounts! Sign up to and submit code ESPK08 to get $200 off the price of registration (make it $350 off if you register before May 19).
Good luck with the boss! And hope to see you in Boston.