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Show length 26:57


01:04 Google Awards Rapid Download times - use YSlow to check. Needs Firebug to work.


02:35 AdWords opens up demographic targeting, and A/B testing tools work for all webpages.


04:57 Will Video give you an SEO boost? John thinks something is coming.


07:50 Google Grants, non-profits get to drive up the rates for everyone else.


09:10 Consistency vs. irregular publishing schedule, which is better?


12:58 Forrester Sociographic Ladder of Engagement - Demographics are always in motion.


16:30 Get out of the fishbowl by promoting to your house list


18:10 What is the right number of offers? Offering Video via email.


John is off to Blogger Social


Chris is going Podcamp DC


Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

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MarketingProfs Podcast: How Many Offers Should You Make, and Google Updates

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ABOUT THE AUTHOR

All about the guys from Marketing Over Coffee