Show length 22:01
00:34 Meditate on the message, taglines and elevator pitches
06:24 Nothing beats customer testimonials
07:15 Defending the brand, registered trademarks
07:55 Marketing Science on the value of free
12:15 Chris in The New York Times on the Social Media Resume
16:02 Trade Shows - TED, SDWest, and SXSW (The best opportunity to destroy your personal brand).
Chris in off to Atlanta and Podcamp DC. Podcamp Boston 3 planning begins!
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network
