Show length 23:40
00:15 Matt Dickman
00:40 PPC is not Pi11s, P0rn, Casin0s (but checkout the Adult Webmaster Site anyway)
02:22 What is SEM and why do it? Google - nobody does it better.
04:18 GeoTargeting for AdWords
06:11 Arrowpointe maps for visualizing Geographic detail in SalesForce.com
07:35 The arcane arts of writing AdWords ads, Matthew Ebel event case study
