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Show length 23:44


01:08 John Blue asks about house lists. Don't forget to back it up.


03:32 SuperDuper for the Mac


04:45 Live and Die by the database


06:14 Home vs. Business email addresses


07:45 eMailing the house list and avoiding being blacklisted, ReturnPath for deliverability


10:10 Seeding the list for email and direct mail


14:04 Spam Screening, Taguchi testing, and Personalization


20:00 John has no TV, but it's not about the TV


Next Week: SEO


John is going to Blogger Social


Podcamp Toronto is this weekend (we are sponsoring, but sadly not going)
Chris is at NewBCamp on the 23rd, Matthew Ebel will also be playing


Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network


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MarketingProfs Podcast: Managing the House List and Email Strategies

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ABOUT THE AUTHOR

All about the guys from Marketing Over Coffee