I had to go to the mall today to run an errand. Now, as a normal citizen of the world, it seems that all that's required is that I show up clean and don't forget to pay. But, no. Ask any woman, when you walk into any "fashion" store -- you get assessed.
Shoes, hmm. Bag, how much might she spend? Hair, makeup .... another indication of how lucky (or unlucky) the salesperson who "got" you is. I am not kidding!
Now, frequently I don't worry about the review, and throw on my jeans and trek to the mall and get in and get out. These are the times when shopping is most interesting .... because it's almost like I'm invisible or have something strange growing out of my head. NO ONE approaches me.
But when I'm duded up, as I was today, people appear out of the woodwork to ask what I need, what I'm there to buy and how they might help me buy it. Why is there a connection between being put together and being treated well in retail?
For me, THIS is a true litmus test of the service orientation of the company and staff!
Now don't make me feel bad and tell me I'm the only one this happens to!
Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
Content Articles
You may like these other MarketingProfs articles related to Content:
- What Is Ghostwriting? [Infographic]
- Google's SEO Policy Changes, Gen AI, and Your Marketing and Comms Content
- 10 Common Content Marketing Mistakes (And How to Avoid Them) [Infographic]
- What Motivates B2B Buyers to Share Vendor Content
- Cultivating an Internal Team of Thought Leaders Will Help Promote Your Brand
- What Triggers B2B Tech Firms to Create New Content