Question: Name 4 things to do while being strapped in an airline chair?
Answer: Work, listen, eat and watch.


Virgin America gets that. They've made their experience about making those four things better.
They begin with the chair, and the stuff to make sitting in it as good as possible. Even in coach. There's 110-volt power, with two outlets in every set of three coach seats, along with USB connectors. The coach seats are comfy not lumpy, with cushy padding and leather coverings, and (drum roll) plenty of legroom. Next year Virgin will begin offering internet access via Ethernet in-cabin Wi-Fi. The touch-sensitive seat-back display screens can keep you busy for hours–ordering food and drinks or to text-chatting with other passengers. The inflight entertainment system includes pay-per-view movies, live satellite TV, and more than 3,000 music tracks. Yeah, they're charging for items here.
But the difference is, they're items customers want and have been wishing for.
Can someone say cha-ching?!

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Virgin America: Getting the Flying Experience Right–So Far!

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ABOUT THE AUTHOR

image of Jeanne Bliss
Jeanne Bliss began her career at Lands’ End where she reported to founder Gary Comer and the company’s executive committee, ensuring that in the formative years of the organization, the company stayed focused on its core principles of customer and employee focus. She was the first leader of the Lands’ End Customer Experience. In addition to Lands’ End, she has served Allstate, Microsoft, Coldwell Banker Corporation and Mazda Corporations as its executive leading customer focus and customer experience. Jeanne has helped achieve 95% retention rates across 50,000 person organizations, harnessing businesses to work across their silos to deliver a united and deliberate experience customers (and employees) want to repeat. Jeanne now runs CustomerBliss (https://www.customerbliss.com), an international consulting business where she coaches executive leadership teams and customer leadership executives on how to put customer profitability at the center of their business, by getting past lip service; to operationally relevant, operationally executable plans and processes. Her clients include Johnson & Johnson, TD Ameritrade, St. Jude’s Children’s Hospitals, Bombardier Aircraft and many others. Her two best-selling books are Chief Customer Officer: Getting Past Lip Service to Passionate Action and I Love You More than My Dog: Five Decisions that Drive Extreme Customer Loyalty in Good Times and Bad. Her blog is https://www.ccocoach.com She is Co-founder of the Customer Experience Professionals Association. www.cxpa.org