Last Friday I took an inside-out look at social news community Digg.com by showing you what it looked like and went over the key functionality. In this edition of whiteboard session, I want to dig (pun intended) into how the system works as a community to add value to the users.


This functionality has been copied by many sites (Netscape.com was and recently shifted away from it) and is a good model to keep in the back of your mind for the future.

If you know of any topics, acronyms, technobabble or other sites you would like to see covered in a future post, please drop me an email.
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MarketingProfs Video: How Digg Works as a Community

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ABOUT THE AUTHOR

Matt is Vice President of Digital Marketing at Fleishman-Hillard in Cleveland, Ohio. He has over 11 years of experience in helping clients use new media and technology to reach their marketing objectives.

In Matt's present role he keeps pulse of an ever evolving industry to help clients stay competitive. On top of being a thought leader for Fleishman-Hillard's client roster, Matt blogs at Techno//Marketer where he uses video, audio and text to help demystify technology for marketers around the world. On the blog Matt primarily covers the ways in which new technology, and even old technology, impacts the field of marketing.

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