Anyone who is online in business today should watch this video. Actually, anyone in business should watch it. (Reconsidering....) Actually, ANYONE should watch this.
From Christopher Penn via C.C. Chapman's Twitter shout about it.
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ABOUT THE AUTHOR
Ann Handley is a Wall Street Journal best-selling author who recently published Everybody Writes 2. She speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. Ann is the Chief Content Officer of MarketingProfs, a LinkedIn Influencer, a keynote speaker, mom, dog person, and writer.
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