Ben Casnocha (via Fabrice Grinda) points to this video. It's about composing an email to a girl the writer met in a bar - .... without sounding too needy, formal, forward, or setting the stage for rejection.
What's it have to do with marketing? Any one of us who has ever written a line of copy can relate:
Enter your email address to continue reading
'Hey Mimi'... Striking the Right Tone
Don't worry...it's free!
Sign in with your preferred account, below.
Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
ABOUT THE AUTHOR
Ann Handley is a Wall Street Journal best-selling author who recently published Everybody Writes 2. She speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. Ann is the Chief Content Officer of MarketingProfs, a LinkedIn Influencer, a keynote speaker, mom, dog person, and writer.
Content Articles
You may like these other MarketingProfs articles related to Content:
- AI's Impact on Product-Content Orchestration in B2B Marketing
- The Top Challenges of Repurposing, Accessing, and Measuring Digital Content
- How a Strategic Conversion Copywriting Process Can Transform Your Marketing Campaigns
- When Is It OK to Use Emojis at Work? [Infographic]
- Turn Content Syndication Into a Lead- and Revenue-Generating Machine With Verified Account Engagement
- The Influencer Content Tactics Americans Dislike Most [Infographic]
