Ben Casnocha (via Fabrice Grinda) points to this video. It's about composing an email to a girl the writer met in a bar - .... without sounding too needy, formal, forward, or setting the stage for rejection.
What's it have to do with marketing? Any one of us who has ever written a line of copy can relate:
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'Hey Mimi'... Striking the Right Tone
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ABOUT THE AUTHOR
Ann Handley is a Wall Street Journal best-selling author who recently published Everybody Writes 2. She speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. Ann is the Chief Content Officer of MarketingProfs, a LinkedIn Influencer, a keynote speaker, mom, dog person, and writer.
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