MarketingProfs is holding its 2007 B2B Forum this October 1 and 2 at the swanky Renaissance Chicago Hotel: "Driving Sales: What's New, What Works, and What Sticks." It's a top-shelf program .... I know, because I was one of those who planned it .... and I hope to see you there. Let me know if you're planning to attend so we can say hey.
Here's the skinny:
Two days of speakers will help you reinvigorate your prospecting, acquisition and retention in ways that make a real difference to the bottom line. Swig a shot of inspiration from keynote Chip Heath, co-author of Made to Stick, who reveals the anatomy of "sticky ideas" for B2B marketers.
Sessions on social media, email, demand generation and nurturing, web site optimization, sales and marketing alignment, and a special keynote on nurturing your professional life make Chicago is a one-stop-shop for the strategy and tactics you need to execute effectively in your job– and in your career, actually.
I love being part of an online community like this blog. But as Shelley Ryan beautifully put it this week,
"–there's something energizing about getting everybody in one city to share ideas and insights together. It's more than just the eye contact, it's about making real, heartfelt connections with people who have common dilemmas and goals. –And maybe the cocktails."
I couldn't have said it better myself! And by the way, other familiar faces to this blog's readers will be there, including Jim Lenskold, David Armano, Allen Weiss, Roy Young, Jonathan Kranz, Paul Barsch, Andy Sernovitz, Shelley Ryan, Josh Hallett, Val Frazee and William Arruda. (I'm pulling for CK, too, although she may have a conflict looming.)
Please let me know if I'll see you there, too, either by dropping a comment below or by email.
