When's the last time you read a poem inspired by marketing? Perhaps... never?


Innocent Times
When doctors puffed their cigarettes and fat
Advanced unchecked, invading hordes of hearts,
When cheap thermometer and thermostat
Leaked jets of mercury like poison darts,
When every shoe store's miracle machine
Displayed the bones x-rayed inside your shoes,
When like a knight in armor Listerine
Slew dragon Halitosis, clear heads chose
Calvert, and loving housewives loaded pies
With sugar (as "your family deserves"),
When soothing syrup smothered babies' cries
And Sanka vanquished Mister Coffee Nerves,
When toothpaste came in squooshy tubes of lead,
And safety belts in cars seemed passing fads,
How in the Sam Hill could you end up dead?
Hadn't you lived according to the ads?
-- X.J. Kennedy
(from In a Prominent Bar in Secaucus: New & Selected Poems, to be published in September by Johns Hopkins University Press)

Reprinted from the Spring 2007 Columbia University alumni magazine, Columbia

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ABOUT THE AUTHOR

image of Ann Handley

Ann Handley is a Wall Street Journal best-selling author who recently published Everybody Writes 2. She speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. Ann is the Chief Content Officer of MarketingProfs, a LinkedIn Influencer, a keynote speaker, mom, dog person, and writer.