Dylan was perceptive: The times they are a changin'... And he was prophetic, too, at least as relates to marketing. What was true then is also true now: There have never been more tools in the Marketer's tool shed for finding and keeping customers.


Today's techniques and tools make it easier than ever to plan, manage, and measure your customer acquisition and retention programs.
But here's the scary bit: It's easy to get left behind. Marketing is a discipline in which it's critical to stay ahead of the curve. In today's world that means not only keeping current with new Web 2.0 platforms but also staying sharp with fresh insights into tried-and-true email, search, and word-of-mouth.
Here's what you can do about it: On the 13th of June, attend a free conference, "What's New in the Finding Customers Online: MarketingProfs Business-to-Business Marketing Forum." The day-long conference is a virtual event, which means that you can attend from the comfort of your own desktop. And did you hear... it's FREE? (Seriously.)
Why are we putting on a free event? What's in it for MarketingProfs?
Well, just like a live conference, we'll have a number of sponsors underwriting the cost of the production. And just like a live event, you'll be able to visit them on a virtual trade show floor, and browse through their products and services. Sadly, you won't be able to pick up a t-shirt, pen, or other tchotchke... but that's the trade off for the ability to attend an event without dealing with airport security, hotel expenses and, heck, without even getting dressed.
Back to the show: Throughout the day, speakers like Forrester's Laura Ramos, Digitas's Greg Verdino, Jeff Thull ("Mastering the Complex Sale"), Bill Lee of the Customer Reference Forum, and representatives from Google, IBM, Cisco, and Citrix will serve up the latest ideas for finding and keeping customers, and staying current with technologies and techniques. You can see the full agenda here, along with particulars about the event.
So clear your schedule, and prepare to join us on June 13. As your host for the event, and I'll look forward to seeing you there. Well, not really seeing you, exactly. But you know what I mean.
Please register here.