This just in: As per MediaPost, Forbes is launching Forbes Life Executive Women in October. I am all for better serving the businesswoman reader, but am wondering if entire new magazines need to be created to do so.
Forbes is an established, well-read publication. What about just working to make its content and delivery more relevant to women (in ways that don't alienate men).
Magazines are launching and fading very quickly these days, so why not work on the making the existing titles more relevant for existing readers?
I'd love to hear what you think. Do you sense a real need for "women-specific" business magazines?
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ABOUT THE AUTHOR
Andrea Learned is a noted author, blogger, and expert on gender-based consumer behavior. Her current focus is on sustainability from both the consumer and the organizational perspectives. Andrea contributes to the Huffington Post and provides sustainability-focused commentary for Vermont Public Radio.
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