It seems to be that searching the web is getting stranger and stranger. Oh, not because of the various sites you might run across, but because Wikipedia is now taking over the world as the most prestigious and informative site....
Go ahead, type in marketing, or finance, or philosoply, cooking, or even Buddah and you'll find wikipedia comes up on the first page (often in the number 1 position) on a Google search.
At a time when I'm not allowing my students to use Wikipedia as a reference for anything (they always use it as a cheap way to get serious information), it's also making me wonder about the use of any search engine that will rank Wikipedia high. (After all, if the search engine is reference-link based or keyword-based -- as Google is -- how can you compete?)
Ok...they say this is for the good because, well, it's the wisdom of crowds. (Although I question the wisdom of the people who vote to always pick the best politicians!) But I'm not convinced.
Are you as troubled as I?
Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
Content Articles
You may like these other MarketingProfs articles related to Content:
- What Is Ghostwriting? [Infographic]
- Google's SEO Policy Changes, Gen AI, and Your Marketing and Comms Content
- 10 Common Content Marketing Mistakes (And How to Avoid Them) [Infographic]
- What Motivates B2B Buyers to Share Vendor Content
- Cultivating an Internal Team of Thought Leaders Will Help Promote Your Brand
- What Triggers B2B Tech Firms to Create New Content