Did you see these Volkswagon commercials over the weekend?  I know they have been probably around for about 4 weeks now, but they slipped in past my TiVo and scared the hell out of me.... 


I don't know what freaked me out more, the Giants and Rutgers both losing this weekend or these ads.  I had to rewind them about 3 times each.

Now, I don't think they are going to make me go out and buy a Volkswagen (strictly Japanese in this household), but for advertising these are a home run. 
Target audience was probably the 25- to 30-year-old crowd with a message that a VW will save your life and your co-riders life in a car accident.  Powerful and simple message that breaks through the clutter.  Nicely done.  Why don't you ditch the Slash guitar ads and just pound these home?  Talk about scaring a car buyer into the safety message!

PardonMyFrench,

Eric

Ad #2