Today I received an e-mail asking how to get an article published in the newsletter I work for, but since that's not my function I referred its author to the correct contact. As I looked over the pitch however, I foresaw doom for this plea....
I saw two glaring misspellings in its main paragraph -- two errors that the most rudimentary spell-check device would catch immediately -- and I knew they would not elude our editor's fine scrutiny.
Whenever I write a piece of business correspondence, no matter how functional or perfunctory, I look it over a couple of times before hitting "Send." I ruthlessly prune extra words, which may pad or bloat my thought; I add words as needed to achieve maximum clarity; I re-punctuate; and I keep a sharp eye for squiggly lines, which might indicate a spelling error, or just a colorful colloquialism. Admittedly, I set unreasonably high standards for my own communication, but let's face it, a misspelled editorial pitch has little chance of succeeding, especially with a rigorous arbiter of editorial content.
Proofread first– then hit "Send."
Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
Content Articles
You may like these other MarketingProfs articles related to Content:
- Here's Why No One Wants to Watch Your Webinar (And 3 Tips to Change That)
- How to Use Generative AI for Personalized B2B Outreach
- AI's Impact on Product-Content Orchestration in B2B Marketing
- The Top Challenges of Repurposing, Accessing, and Measuring Digital Content
- How a Strategic Conversion Copywriting Process Can Transform Your Marketing Campaigns
- When Is It OK to Use Emojis at Work? [Infographic]