Are you going to Mplanet? I am, as an invited "embedded blogger," so to speak, and I'd love to see you there...!


I don't attend many marketing conferences these days. Fun as many are, the truth is that I am so swamped with the day-to-day business of producing all manner of content here at MarketingProfs that it has to be a really special event for me to pay the price that a few days untethered to my day job levies.
For me, it came down to attending the WOMMA Summit in DC or Mplanet, both in early December. CK was itching to represent MarketingProfs (in part) at WOMMA, so that made Mplanet a shoe-in, especially after the PR firm Fleishman-Hillard invited me and a few other bloggers to live-blog the event.
Seriously: Any event that sees the wisdom of marketing to bloggers is tops in my book!
Created by the American Marketing Association, in partnership with McKinsey & Company, The Wharton School and SpencerStuart, Mplanet will put senior marketing leaders, industry luminaries and top academics in the same room to chat up the changing dynamics of marketing and address its most pressing challenges and opportunities. It's being held November 29 .... December 1 at the Walt Disney World Dolphin Resort in Orlando, FL.
I hope you'll consider this as I am .... a don't-wanna-miss-it event. If so, please drop me a line; I'd love to organize an informal gathering of us in Orlando. In addition to me, a few other members of the MP extended family will be there, including HP's Eric Kintz, Jim Lenskold, Roy Young, and (I hope) Mario Sundar.
To register or for more information about Mplanet, visit mplanet2006.com.