Verizon Grows a Pair

The boys and girls over at MediaPost report that Verizon is planning to launch a "no-holds-barred blog" by the end of the year....

What does that mean? Either that Verizon wants to start a dialogue with their customers or that it's open season on one of the nation's largest wireless carriers. They claim that they want to hear what you have to say and .... get this .... are putting together a team that will respond to your comment within 24 hours. Impressive.
It's a very bold step by a very big company. And I'm going to give them credit for having the guts to do it. Jerri Devard (SVP of brand) is a very brave soul. And maybe that she realizes that when a company puts itself out there and decides to become a part of the conversation, they will win some fans.
Now we'll all sit back (with a lot of Fortune 500s, I'm sure) and watch to see if this is a fantastic idea or a phenomenal disaster. Either way, Verizon deserves some kudos.

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ABOUT THE AUTHOR

Spike Jones

Firestarter
Brains on Fire

Spike Jones hails from the Lone Star state, where they brainwash you at an early age to take pride in who you are and where you're from (and they sure got a hold of him). After graduating from Baylor University with a Bachelor of Arts in Environmental Studies and a Bachelor of Arts in Journalism, he bounced around the country and finally landed in the Southeast over at the naming and identity company of Brains on Fire (www.brainsonfire.com).

He began his career there as a copywriter, crafting compelling stories for national and international clients. And while Spike still enjoys wordsmithing, he is now involved on the creative strategy side of the business from insight to the creation of word of mouth movements to building regional and national identities for companies across many industries. Brands he’s helped strengthen include BMW, Rawlings Sporting Goods, Dagger Kayaks, Don Pablo’s Mexican Restaurants, Fiskars Brands, Yakima, Perception Kayaks and Rage Against the Haze (South Carolina’s youth-led anti-tobacco movement).

Spike has been a speaker at national and local events and is the main contributor to the Brains on Fire group blog (www.brainsonfire.com/blog), which discusses current naming, identity and word of mouth issues and trends. It is also among the top read and resourced blogs in the marketing industry

When he’s not around his favorite people in the world (his fellow Brains on Fire-mates) or traveling around the country, you can find Spike out for a run flanked by his 100 lb. Chocolate lab, Mud.

Contact info:
Brains on Fire
148 River Street, Suite 100
Greenville, SC 29601
864.676.9663

web: brainsonfire.com
blog: brainsonfire.com/blog
that fancy electronic mail: spike@brainsonfire.com

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