The boys and girls over at MediaPost report that Verizon is planning to launch a "no-holds-barred blog" by the end of the year....
What does that mean? Either that Verizon wants to start a dialogue with their customers or that it's open season on one of the nation's largest wireless carriers. They claim that they want to hear what you have to say and .... get this .... are putting together a team that will respond to your comment within 24 hours. Impressive.
It's a very bold step by a very big company. And I'm going to give them credit for having the guts to do it. Jerri Devard (SVP of brand) is a very brave soul. And maybe that she realizes that when a company puts itself out there and decides to become a part of the conversation, they will win some fans.
Now we'll all sit back (with a lot of Fortune 500s, I'm sure) and watch to see if this is a fantastic idea or a phenomenal disaster. Either way, Verizon deserves some kudos.
Enter your email address to continue reading
Verizon Grows a Pair
Don't worry...it's free!
Sign in with your preferred account, below.
Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
Content Articles
You may like these other MarketingProfs articles related to Content:
- Turn Content Syndication Into a Lead- and Revenue-Generating Machine With Verified Account Engagement
- The Influencer Content Tactics Americans Dislike Most [Infographic]
- What Is Ghostwriting? [Infographic]
- Google's SEO Policy Changes, Gen AI, and Your Marketing and Comms Content
- 10 Common Content Marketing Mistakes (And How to Avoid Them) [Infographic]
- What Motivates B2B Buyers to Share Vendor Content
