Somewhere in the back rooms of advertising agencies, newspapers, and other publications, lie a slew of under-appreciated individuals....


They're the proofreaders and editors of the marketing world. We often don't know their names, but they are very valuable in the scheme of things. The copywriters and authors get the recognition, but who helps make us look good when we get published?
Once I've produced an article or marketing collateral copy, I've probably spent quite a bit of time reviewing and re-working it. It's impossible to be objective after a while.
That's where a good copyeditor or proofer comes in. Whether it's Ann Handley for MarketingProfs, or a independent copyeditor who charges by the page, these people are worth every cent. All it takes is one big boo-boo to kill our credibility as writers.
So, today, my hat's off to the editors and proofreaders of our profession. Thanks for making us look intelligent.