Philips missed an opportunity to be truly clever with the introduction of its Norelco Bodygroom shaver....
Sure, it's risque. I guess Norelco gets points for pushing the envelope a bit.
But it's also sophmoric: nuts, carrots and the objects-here-are-larger-than-they-appear sort of stuff. Enough already.
The best part of the ad is the domain: "shaveeverywhere.com."
(Thanks to Leigh Duncan for the link!)
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ABOUT THE AUTHOR
Ann Handley is a Wall Street Journal best-selling author who recently published Everybody Writes 2. She speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. Ann is the Chief Content Officer of MarketingProfs, a LinkedIn Influencer, a keynote speaker, mom, dog person, and writer.
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