Recognising that the role of appliances is moving away from their traditional places in the kitchen and laundry room, Whirlpool decided to explore a household of linked appliances....
This involved two major shifts in traditional appliance design thinking: conceptualising new devices for locations where they've never been and inventing ways that they could all interact as a system, rather than just as standalone devices.
Whirlpool and Syneo created 11 new appliance concepts that they took all the way to physical prototype and installed at the Future Technology in the Kitchen exhibition at the Milan Furniture Fair.
To envision how these products would interact, they developed four use scenarios and had the prototype house "act" them out. The four scenarios represented (roughly) an active morning, a quiet morning, a busy evening and a quiet evening.
- Read full post by Mike Kuniavsky, who contributed on the project
- Introductory essay (pdf, 108 kb)
- Some context based on demographic and social trends (pdf, 170 kb)
- The Living Cube prototype (pdf, 164 kb)
Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
Content Articles
You may like these other MarketingProfs articles related to Content:
- AI's Impact on Product-Content Orchestration in B2B Marketing
- The Top Challenges of Repurposing, Accessing, and Measuring Digital Content
- How a Strategic Conversion Copywriting Process Can Transform Your Marketing Campaigns
- When Is It OK to Use Emojis at Work? [Infographic]
- Turn Content Syndication Into a Lead- and Revenue-Generating Machine With Verified Account Engagement
- The Influencer Content Tactics Americans Dislike Most [Infographic]