MARKETINGPROFS Master Class Lesson

Metrics and Trigger Emails

Email automation—a reader does this, your system responds with that—can be beneficial or detrimental to your relationship with your audience. Know the effects of your triggers (and how to fix them).

LENGTH: 12:00 minutes

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This lesson is part of MarketingProfs Master Class

The Real Truth About Email Marketing

Email remains one of the most stable marketing platforms: everyone has email and no one can take away your list. Maximize your email effectiveness—from Deliverability to Open Rates, Subject Lines to CTAs—with Jay Schwedelson, CEO and President of Worldata. LEARN MORE

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YOUR INSTRUCTOR: Jay Schwedelson

Jay Schwedelson is the founder of SubjectLine.com, the leading free subject-line rating tool ranked in the top 1% of all websites worldwide. Having led SubjectLine.com through the testing of more than 12 million subject lines, Jay uses his knowledge to guide organizations across multiple industries on how to implement impactful email marketing.

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