MARKETINGPROFS Master Class Lesson

Getting Started With Google Tag Manager

Google Tag Manager is the best, preferred way to set up Google Analytics 4 tracking and configuration. You'll learn how to set up variables, triggers, and the relevant tags for GA4—and how they're different from the way you've done them in the past.

LENGTH: 15:00 minutes

GO PRO FOR $279 BUY MASTER CLASS FOR $235

ALREADY PRO? SIGN IN NOW.

This lesson is part of MarketingProfs Master Class

Google Analytics 4 for Marketers

Discover how to use Google Analytics 4 to improve your B2B marketing results. In this Master Class, data scientist and marketing whiz Christopher S. Penn walks you through GA4, from setup to data analysis. Chris shows you how the powerful AI-backed tools in GA4 can transform your understanding of your customers. LEARN MORE

Level-up your subscription and GO PRO for access to this and all future Master Classes. Plus, PRO-exclusive webinars, our full course catalog, a personal concierge, and more.

GO PRO FOR $279 BUY MASTER CLASS FOR $235

OUR EXPERTS

YOUR INSTRUCTOR: Christopher S. Penn

Christopher S. Penn is a co-founder and the chief data scientist of TrustInsights.ai, a marketing and management consulting firm. He is a renowned keynote speaker and best-selling author who specializes in analytics, digital marketing, and machine-learning.

LinkedIn: Christopher Penn

GO PRO TODAY!

We're baaackk! Join us in-person this October at B2B Forum: Boston!